Tech Founders & Startup Executives · New York

VCs expect key-person coverage. Most NYC founders don't have it.

Your term sheet probably has a key-person clause. Your startup probably doesn't have the policy. A 30-minute diagnostic fixes that.

The gap between what investors expect and what founders have

NYC's startup ecosystem runs on execution. VCs fund founders, not just companies. When a key founder dies or becomes incapacitated — without coverage — investors can trigger clawback clauses, accelerate vesting provisions, or simply lose confidence in the company.

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Term sheets routinely include key-person requirements

Series A and growth-stage investors increasingly require key-person insurance as a condition of closing. Finding out at term sheet negotiation that you need a policy — and haven't started the application — creates unnecessary friction.

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Co-founder disputes happen. Funded buy-sells prevent them from destroying the company.

Two co-founders. One dies or becomes permanently disabled. Without a funded buy-sell, the surviving founder may face a lawsuit from the estate, an unwanted equity partner, or a forced sale. The fix is a properly structured agreement with an insurance funding mechanism.

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Your company's value is tied to your continued involvement

A solo technical founder is the company's entire intellectual engine. A company with a rockstar sales co-founder can't replace that pipeline overnight. Key-person coverage quantifies and hedges that risk.

AB

Ayodele Peter Boglo — Independent Insurance Specialist

Former Oracle Principal Consultant. PhD researcher. Queens-based. I work with carriers across the full market — not captive to one company — so you get the right coverage at the right price.

21 years as Oracle
Principal Consultant
45 countries,
global experience
4 licensed states
(NY, NJ, MD, TX)
∞ independent market
access, no captive
Free · No obligation · 30 minutes

The Financial Resilience Diagnostic

A structured 30-minute conversation that shows you exactly where your financial exposure is — and what it would take to eliminate it. No sales pitch. No pressure. Just a clear picture of where you stand.

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Income protection gap analysis specific to your situation
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Key-person policies and co-founder buy-sell funding structured for NYC startups. Sized to reflect enterprise value, investor requirements, and the specific role of each covered individual.
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Market comparison across multiple carriers — not just one
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Clear next step (or confirmation you're already covered)
Book My Free Diagnostic

Or fill out the form below and I'll reach out to schedule.

Start here. Takes 2 minutes.

Tell me a bit about your situation and I'll be in touch within 24 hours.

By submitting this form, you consent to being contacted by APB Financial Architect regarding insurance products and services. Your information is protected and will never be sold to third parties. APB Financial Architect is an independent insurance specialist licensed in New York (license #LA-1904166), New Jersey (license #3004017274), Maryland (license #3003689320), and Texas (license #3533820). Insurance products are not FDIC insured, not bank guaranteed, and may lose value. This page provides educational information only and does not constitute financial advice.

What NYC startup founders ask about key-person insurance

A common benchmark is 5–10x the covered person's annual compensation, or a multiple of the revenue they directly drive. For early-stage companies, some investors want coverage equal to the investment amount. We model this against your actual situation in the Financial Resilience Diagnostic.
No. Key-person insurance is a company asset — a policy owned by the company on the life of a key person. It has no effect on equity, dilution, or the cap table.
Yes. Business entities can own life insurance policies. The structure varies by entity type and determines how premiums and benefits are treated for tax purposes. We walk through the specifics in the diagnostic.
For healthy founders under 45, accelerated underwriting can issue a policy in 2–3 weeks without a medical exam. Standard underwriting with an exam typically takes 4–8 weeks. Don't wait until a term sheet is on the table.
No. APB Financial Architect is an independent insurance specialist, not a registered investment advisor or financial planner. The services here cover insurance products: life insurance, disability income, annuities, and voluntary benefits. For investment advice or securities, you'd need to work with a licensed investment advisor or broker-dealer. Insurance products are not securities and do not involve investment advice.