APB
Financial Architect
Partner Reference
Scenario 11 · COI Onboarding
CPA Referral COI Model Partnership Overview

The CPA Referral Model

For CPAs and estate attorneys who want to understand how the APB referral relationship works in practice — and what their clients experience.

The blind spot in most financial advice relationships

CPAs working with high earners and business owners see the full income picture — revenue, distributions, tax exposure, deferred compensation structure. What most accounting relationships can't fully audit: the income protection layer underneath it all. What happens to that carefully structured financial picture if the income stops?

The APB diagnostic fills that specific gap. The session produces a written document — a Financial Exposure Map — that shows where the client's household or business is exposed and how large the gap is. That document can be shared with the CPA if the client consents.

How the referral model works
1
One email from you
An intro email to the client, copying Peter. That's the full ask. No forms, no follow-up, no ongoing involvement required from your side.
2
Peter handles scheduling, the diagnostic, and the written output
The client receives a professional 45-minute review. They are not sold anything during Phase 1. Peter does not involve the CPA in the insurance conversation unless the CPA wants to be involved.
3
Optional: copy of the Financial Exposure Map to the CPA
With client consent, the CPA receives the written output. The document is clean and factual — it doesn't create work for the CPA or change the client relationship.
4
Any product recommendation coordinated with the CPA
If the diagnostic surfaces a gap worth addressing, Peter flags it to the CPA before moving forward. The client's advisory team stays coordinated, not fragmented.
Who fits this referral best
Client profile Fit
$150K+ earner with group benefits only, never reviewed protection layer Strong
Business owner with revenue growth but no key-person or buy-sell structure Strong
Professional in 45–60 window: long-term care exposure, aging parent, estate planning needed Strong
Dual-income household where both incomes are required to sustain the lifestyle Moderate-strong
Client with multiple advisors but no coordination layer across them Moderate

Referral fee disclosure: APB may receive referral fees in arrangements with InheritGuard Network (estate planning referrals) and Bolt Insurance (P&C referrals). These are disclosed to clients in writing before any introduction is made. Your firm's referral arrangement, if applicable, is documented separately.

InheritGuard disclosure: InheritGuard is not a law firm and does not provide legal advice directly. When legal advice is needed, they refer clients to licensed attorneys.

Schedule an intro call
20 minutes to see if the fit makes sense for your clients
Book at apbfinancialarchitect.com/coi

APB Financial Architect offers fixed and fixed-indexed insurance products only. APB does not offer variable annuities, variable universal life, or any product regulated by the SEC or FINRA. Insurance products are subject to state availability and individual eligibility. Referral fee arrangements are disclosed to clients in writing. InheritGuard is not a law firm and does not provide legal advice directly; when legal advice is needed, they refer clients to licensed attorneys.